top of page

the thrifty HoG (Hearts of Gold) serves as a job training program for homeless moms. All net proceeds help homeless moms and their children reclaim their lives.

IMG_6014 2.jpg

Situated in the heart of Manhattan’s NoMad area, the thrifty HoG offers a curated selection of gently used, vintage & new clothing, accessories for men and women, as well as an eclectic selection of décor items. 

In the Press

The latest Thrifty HoG press! For inquiries please contact Allison Allieri Hayden: 484-433 2927

Screen Shot 2023-01-27 at 12.50.59 PM.png

DVF Women's Profile: 
Deborah Koenigsberger


Screen Shot 2023-01-27 at 12.59.15 PM.png
Screen Shot 2022-12-17 at 4.15.18 PM.png

ABC News: Manhattan businesses call for action to help curb shoplifting


Cosmopolitan: Where to
Donate Clothes in NYC

Join us for #thirdthursdays

Join us at the thrifty HoG for #thirdthursdays from 4:30pm - 7:00pm. STEP to the beat of a live DJ, SIP Sangria while SHOPPING for the best cause ever: helping homeless moms and kids get off the streets and back on their feet! Donate $10 and you get a $15 store credit! Prepay by Venmo @goldieheart, or pay cash or Venmo at the door. 100% of net proceeds from sales support our Hearts of Gold moms and kids. Come be a part of our mission!

The Latest @thriftyhognyc


Our core mission is to provide homeless Mothers with job training and a living wage.

Visit Us

Monday & Tuesday:

Wednesday, Thursday, Friday:

10:30AM – 6:30PM





  • Instagram - Black Circle
  • Facebook - Black Circle

Follow Us

Clothing Donations

We ask that larger donations be made by APPOINTMENT ONLY.  Call 212.206.1174 or email


For smaller donations (1 to 3 shopping bags) please drop them off on Wednesdays or Thursdays between 11 and 5.

Kindly note: We have closed our children's department. If you would like to donate any new, unopened toys, we will happily pass those along to the homeless shelters and directly to our HoG children. 

bottom of page